Frequently asked questions
What is the Zombie Test?
A free, honest gut-check that tells you whether a project is still worth fighting for — or has quietly become a “zombie” that's eating the time and budget your living projects need.
How does it decide whether to pull the plug on a project?
It scores the idea's health (evidence, pull, momentum) against its drain (cost, effort, opportunity cost), gives a clear verdict, and shows the capacity you'd free by stopping. It's a decision aid, not a verdict on you.
Is pulling the plug really the right move?
Often, yes. The money already spent is gone whether you continue or stop — the only live question is whether this is the best use of what it still costs. Stopping a zombie frees capacity for ideas with a pulse.
Is it free and anonymous?
Yes. No email is needed to get your verdict and the freed-capacity estimate; you can optionally request a detailed report or a follow-up conversation.