The Zombie Test

Some projects don't survive because they're alive. They survive because no one wants to be the one to pull the plug.

Take honest data on an idea — or your whole portfolio — and get a clear verdict, the freed capacity, and the words to act on it.

A structured second opinion — not a verdict. It weighs the factors research ties to whether a project should continue. The call stays yours.

3 minutes · no email needed to see your verdict

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Frequently asked questions

What is the Zombie Test?

A free, honest gut-check that tells you whether a project is still worth fighting for — or has quietly become a “zombie” that's eating the time and budget your living projects need.

How does it decide whether to pull the plug on a project?

It scores the idea's health (evidence, pull, momentum) against its drain (cost, effort, opportunity cost), gives a clear verdict, and shows the capacity you'd free by stopping. It's a decision aid, not a verdict on you.

Is pulling the plug really the right move?

Often, yes. The money already spent is gone whether you continue or stop — the only live question is whether this is the best use of what it still costs. Stopping a zombie frees capacity for ideas with a pulse.

Is it free and anonymous?

Yes. No email is needed to get your verdict and the freed-capacity estimate; you can optionally request a detailed report or a follow-up conversation.