Frequently asked questions
What is The Bet?
A free tool that forges a fuzzy idea into a sharp, testable bet — a falsifiable claim, a small test, an owner, a date and a kill-criterion — so you can commit to finding out without betting the whole company.
What makes a good business bet?
One you can state as a falsifiable sentence, test cheaply within a few weeks, and stop on a signal you agreed in advance. The Bet checks your idea against exactly those criteria and tells you what's missing.
What is a kill-criterion?
The result that would make you stop — decided up front, while you're calm. It's what makes a bet safe to place: you're committing to find out, not to be right.
Is it free, and what do I get?
Yes, and no email is needed to forge your bet. Share an email only if you want the free Vital Signs tracker — a one-page weekly check-in PDF — sent to you.